Forget birthdays and christenings. It's the quirks of everyday life with a toddler that really deserve to be celebrated. And Australian company Mildly Witty Milestones has released a range of cards to help exhausted parents see the funny side when their kid draws all over the walls or stays awake for 24 hours.
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Marketed as the "wittiest, fanciest, schmanciest baby + toddler milestone cards," the series recognizes the early parenting moments everyone endures, from finding your kid with their hands in the toilet bowl to dodging handfuls of food as it flies through the air.
What's really selling these cards to us is the social media campaign, consisting of photos of cheeky toddlers posing alongside the cards.
#Firsttoothypeg
#Daddiesfave
Next up: When toddlers won't sleep
#Mumscookingsucks
#100%effectivecontraception
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#Interiordesigner
Next up: For those hands-in-the-toilet moments
#Fashionicon
#Beentraining23monthsforthis
#Gastroexpectedsoon
"Mildly Witty Milestones are cards for hilarious mums and dads. What you won't find are any annoying hashtags or giant panties," the company wrote. "Speaking of annoying hashtags, don’t forget to #mildlywitty. Unlike your annoying, barron friends we love Facebook and Instagram baby spam. Heck, we might even give you a like."
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The graphic designer/illustrator behind the relatable cards is Marie O'Neill from Brisbane, Queensland, who shares a range of her work on her Facebook page. There are 30 cards in each AUD$31 pack, and each one arrives with a funny letter to the parents-to-be.
Because when you're parenting a toddler, you need all the humor you can get.